Why Digital Press Releases?

The Digital Press Release is a cost effective, highly efficient method of getting your new products in the hands of the Editors of the publications reaching your target markets. This is a WIN-WIN situation; the Editor receives a text file describing the features and benefits of your product along with a 300 dpi jpg digital photo. There is no need for the Editor to retype your Press Release as was previously the case with the mailed version. He need only cut and paste the text into his publication.

There is also no need for the Editor to take your 4" x 5" photo print and scan it. He merely takes the digital photo, sizes it and places it into the publication. The Editor has done his job more efficiently and with less effort.

You will eliminate the cost of letterhead, envelopes, 4" x 5" photo prints and postage.

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